ORGANIZATIONAL CULTURAL BARRIERS IN ERADICATING POVERTY THROUGH e-WARONG KUBE PKH

Cultural barrier often occur on electronic mutual business group (e-Warong), as is a social assistance program form of synergy between the Family Hope Program (PKH) and Mutual Business Group/Kelompok Usaha Bersama (KUBE). Beneficiaries can also make transactions e-Warong using Prosperous Card (KKS) through Electronic Data Capture (EDC). This unique prioritizes achievement economic goals at level instead individuals profit, one consist 10 people who have been assessed independent do not receive PKH anymore. The previous results showed that management ability e-warong was still low, it hindered empowerment goals. failures are caused because they strong incentive to situation getting worse since Covid pandemic. aim purposes asses cultural barriers in practice e –Warong, 2) To describe obstacles efforts overcome cultural, 3. practical theoretical implications for development welfare science. study used qualitative method with case approach data collection selected according following stages: 1) Determining research topic, Identifying secondary barrier, 3) Explore sources journals, archives, books, etc, 4) Finding collecting data, 5) Analyze 6) Draw conclusions. Interviews were conducted informants District Social Welfare Workers (TKSK) Karasak Bandung. there three dimensions culture, namely create idea, sense intention. These low especially realizing ideas, basically components should complement each other conducting achieve findings directed recommendation supervisor Anugerah Sentosa strengthening cipta-rasa-karsa (idea, intention) basis KUBE business.